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Minimal Wim: a digital type experiment

Wim Crouwel (1928-2019), is a beloved Dutch graphic designer whose pioneering work spans decades. As an agency with its roots in graphic design, our Creative Director Wimer Hazenberg wished to honor his legacy. This resulted in Minimal Wim, a grid-based typography experiment inspired by Crouwel’s work.

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Before UX, blueprint

Find out how service blueprinting, connecting the visible and invisible processes, is needed to deliver a good service.
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Interviews

Q&A with Jelmer Lavèn of QWIC

A sit-down with Jelmer, brand marketer at QWIC, in which we dove into the e-bike industry and the company's digital strategy.
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Digital Service Design: where service design meets UX

Essay about Digital Service Design, and how this process can help businesses provide the best digital service for their customers.
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How to be a next-generation city-maker

Plea about city-making as a collaborative approach to create inclusive local communities of co-owners.
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10 Things to consider when creating a SaaS platform

About the struggles SaaS companies encouter, and what we can learn from their endeavors.
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