How digital agencies and their clients are becoming one team
As digital agency we traditionally work with clients to conceptualize, create and then optimize digital products, all done in close cooperation with them. As their businesses become almost solely digital, we’ve noticed some have their own internal development and design teams. As a result their needs from us as external agency are shifting. In this article I’ll outline some best practices and tools we use to effectively collaborate within these new team setups and make sure our work is used optimally.