We are Booreiland, pleased to meet you.
We create smart platforms and playful experiences. We believe that a top-notch user experience is the best way to keep your customers engaged. No matter where they interact with you in the digital world, we make sure they enjoy themselves every step of the way. If you want digital design that will make your customers smile, we invite you to dive in with us.Watch our video
What we can do for you.
How we work.
We think big, but start small.
Because great digital design is a team effort, we see each project as a partnership. We want to understand your challenges and motivations, plus have some fun along the way. No matter what we create together, we take a three-step approach of Think – Create – Optimize.
Every successful creation starts by asking the right questions. Whether we’re working on user testing, a creative workshop or a complete digital strategy, we examine the issue from every angle and set clear goals and KPIs to measure the results.
We make your goals tangible with digital products that combine user flows and beautiful content with clean implementation. Our multidisciplinary process includes interaction and visual design, as well as front and back-end development.
The digital world is a dynamic place. To ensure you stay relevant and maximize your results, we keep testing and analyzing the performance of your website or platform. We work closely with you to outline an optimization, maintenance and support plan that matches your needs.
Meet the team.
As managing director, Menno is responsible for daily operations, new business and account management activities, making him your first point of contact for new projects. With a background in product and digital design, Menno uses his design thinking skills to help you frame your project. He’s also available for any Star Wars related question.
Wimer is responsible for the design and technical aspects of all of our creations. With a background in artificial intelligence, he has a natural interest in the latest digital developments. Wimer always keeps his eye on the design trends, and his wide-ranging expertise gives us the ability to match creative concepts with the right technologies.
When it comes to branding, visual content creation or exploring the look and feel for a digital experience, Hyshil makes sure our creations become top-notch. With a vast background in graphic design and being a lifelong illustrator, Hyshil’s hands-on approach as creative director guides the team to transform digital strategies to beautiful design implementations.
Sara Córdoba Rubino
As a digital producer, Sara is constantly putting her design thinking skills to work. She’s responsible for laying down the fundamentals of our three-step approach, and puts her talent into action during the digital strategy workshops we do with our clients. Her approach guides us towards innovative insights and solutions.
As a well-traveled man, Guido understands what makes people tick and uses this skill to lead our project team. With a razor-sharp focus on the goals, he defends the client’s interests, but works closely with our designers and developers as well. His positive energy is unmatched, and he manages to get a smile from even the grumpiest members of our team.
Jasmijn van Roon
Jasmijn is the proof that soft power works. But make no mistake, her warm and kind personality quickly turns critical when it’s time to transform an initial brief into a solid plan of action. From interpreting user analytics to reimagining user flows, she’s the kind of producer that turns your world upside down.
Björn van Ginkel
Björn’s appreciation of classic motorcycles is reflected in his attention to detail. His mind is filled with Tumblr updates, so he’s always aware of what’s new and now. At home, Björn grabs his pencils and brushes to create amazing lettering and drawings, so his talents go well beyond digital.
Originally from the south of France, Cynthia found her way to Amsterdam’s cold wetlands to share her design skills with the Dutchies. She may seem quiet, but it’s only because she lets her exquisite design work do all the talking. When we’re looking for a professional design opinion, we usually turn to Cynthia.
Always trying to push the web one step further, coder extraordinaire Toine uses his skills to make astounding digital creations. Front-end, back-end, it’s all the same to him. However, rumor has it that he can only excel when his headphones produce pounding beats with subtle squeaks and cracks. Once he’s in the zone, it’s best not to disturb him.
Martijn van Hummel
Martijn is Booreiland’s front-end specialist, and feels right at home at the intersection of code and design. His structured code ensures that no pixel of the design it out of place, and carefully crafts subtle transitions and animations to enrich the overall user experience.
Our intern Robert is the latest edition to Booreiland. He helps the development team with running projects, while perfecting his coding skills at the same time. He’s a knowledgeable chap for his age, and we were delighted to discover that he also knows how to have a laugh.